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Five Expert Web Marketing Tips to Double Your Derm Practice in 18 Months

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We help a lot of dermatologists with their marketing, and we’ve learned quite a bit in the last few years. Digital marketing is changing quickly with the advent of social media and the explosion of mobile devices. These five tips will help you get current with your digital marketing and acquire new patients faster than you ever imagined.

1. Show Mobile Users a Mobile Site

Our dermatologist clients see a significant number of visitors from mobile devices. A typical dermatology site will ...

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Controlling Patient Reviews: How to Earn Positive Reviews on Physician Rating Sites

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Positive reviews on physician rating sites can be the lifeblood of a medical practice. Likewise, negative reviews can have the opposite effect. In our web consultancy, we are constantly asked about how to manage both negative and positive reviews. Here, we’ll outline some of the advanced tips and ideas we’ve learned.

Reviews are important for doctors because of what we call the “HVAC-Cardiologist Continuum.” There is a sales cycle to all purchases, medical or otherwise. HVAC repair companies enjoy a short ...

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